3/9/2023 0 Comments Driver wtp 150In multiple regressions, the decision in principle to pay or not to pay a user fee was influenced only by the affect perceived to be associated with engaging in a leisure activity and by ethical or moral considerations related to paying a user fee. ![]() Within-subjects correlations showed that WTP could be predicted from attitudes toward paying, but of the attitudinal measures toward engaging in the activity, only perceived affect associated with the activity was predictive of WTP. In addition, WTP for each activity was also assessed. ![]() College students ( N = 150) completed a questionnaire that assessed a variety of attitudinal variables with respect to (a) participating in five leisure activities and (b) paying a user fee for engaging in those activities. ![]() Treating willingness to pay (WTP) for public goods as a behavioral intention, the theory of planned behavior (Ajzen, 1985, 1987) was used to explore the meaning of contingent valuation measures.
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